The 3% rule is underrated. Can see many successful indie businesses doing well from just doing that. Same reason why we have 10 different brands of orange juice in the supermarket!
Great piece yesterday, especially on the 3% rule. I only found out recently that for one of Virgil's early (first?) labels, "Pyrex Vision", he bought deadstock flannels from Ralph Lauren for $40 each, screen printed them, and then resold them for $550.
I like how you applied the 3% rule from the two big brands up top then to the effectiveness of memes. Basically, how humor works. Familiarity and strangeness
The 3% rule is underrated. Can see many successful indie businesses doing well from just doing that. Same reason why we have 10 different brands of orange juice in the supermarket!
Great issue, especially generous… thanks.
Great piece yesterday, especially on the 3% rule. I only found out recently that for one of Virgil's early (first?) labels, "Pyrex Vision", he bought deadstock flannels from Ralph Lauren for $40 each, screen printed them, and then resold them for $550.
I like how you applied the 3% rule from the two big brands up top then to the effectiveness of memes. Basically, how humor works. Familiarity and strangeness
Bearly rocks 🤘
Enjoyed this a lot and often refer to the TED talk on MAYA. Love how you’ve applied it here.
Admittedly my take on this campaign was to call it lazy (and push for a different perspective on activation) but I really like where you’ve taken it
https://www.linkedin.com/posts/andrew-marston_a-collaboration-imo-should-celebrate-the-activity-7026150356422131712-H-Zd?utm_source=share&utm_medium=member_ios