14 Comments

The 3% rule is underrated. Can see many successful indie businesses doing well from just doing that. Same reason why we have 10 different brands of orange juice in the supermarket!

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Great issue, especially generous… thanks.

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Feb 5, 2023Liked by Trungphan2

Great piece yesterday, especially on the 3% rule. I only found out recently that for one of Virgil's early (first?) labels, "Pyrex Vision", he bought deadstock flannels from Ralph Lauren for $40 each, screen printed them, and then resold them for $550.

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I like how you applied the 3% rule from the two big brands up top then to the effectiveness of memes. Basically, how humor works. Familiarity and strangeness

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Bearly rocks 🤘

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Enjoyed this a lot and often refer to the TED talk on MAYA. Love how you’ve applied it here.

Admittedly my take on this campaign was to call it lazy (and push for a different perspective on activation) but I really like where you’ve taken it

https://www.linkedin.com/posts/andrew-marston_a-collaboration-imo-should-celebrate-the-activity-7026150356422131712-H-Zd?utm_source=share&utm_medium=member_ios

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It's interesting how porn completely skipped over NFTs.

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